Fifthroom Living

Feb
05
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How Houzz Revolutionized Home Improvement

Before there was Houzz.com, what did us home improvement junkies do??

Well, we flipped through magazines searching for ideas, peeling down the corner of the page to save our spot. We relied on friends and family to refer us to landscapers and designers.

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Then, there was Houzz. If you don’t know what Houzz is, it’s an e-commerce and social media-like website that’s made an impact on the home remodeling and improvement industry.

There’s no other website like it out there. As their website states, “We are a platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community.” Unique, it truly is. The name, Houzz, was born from the fusion of two words: House and Buzz.

The wife-husband team, Adi Tatarko and Alon Cohen, founded the company knowing there was a better way for people to find what they were looking for in the home improvement industry. Fifthroom President, Tim McTighe, met the founders when Houzz was just launching in 2009 as a side project to help the couple through their own remodeling project.

Now, Houzz attracts 25 million monthly users who have access to 2.5 million home professionals and three million curated products. By the way, have you seen Fifthroom on Houzz?

Houzz is tapping into a $300 billion industry. Not only can users view amazing, endless photos of their dream home and save them to their idea books (similar to a Pinterest board), but they can easily head over to the Marketplace and shop for – you name it!

Fifthroom has connected with people all across the country through Houzz. We’ve engaged with users who have questions about our products. We’ve also been able to add to discussions about people’s personal home improvement stories. We especially love the ones about gazebos.

We have a feeling Houzz is here to stay and will continue to grow. According to the Home Improvement Research Institute, sales in the industry are expected to increase 5.8% industry wide.

A family assembles a Fifthroom 14′ Treated Pine Octagon Gazebo.

Follow us on Houzz to check out our projects, idea books and our collection of over 1,800 products to satisfy the home improvement project you’re working on! Or, visit us at www.fifthroom.com.

 

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